Protecting Your Solar Company From Costly TCPA Lawsuits
To expand your business, you need qualified solar leads. However, solar lead generation can be costly. According to Solar Estimate, a lead could cost between $20 to $200. And, solar lead generation comes with a challenge: how do companies avoid contacting people who...
The Holy Grail: A High Converting Website
Websites serve a number of purposes. For an e-commerce site, sales and revenues take top priority. Meanwhile, blogs want to increase readership levels and ultimately monetize incoming traffic. For direct-to-consumer alternative energy providers, it's all about...
How to Use Facebook Ads and Google Ads for Increased Lead Generation
Google Ads previously known as AdWords and Facebook Ads are the giants of online advertising space. Both are significant drivers of a business, especially when used in congruence to maximize reach. However, in most cases, brands and marketers/advertisers treat both...
The Consumer Journey: Why You Need Facebook AND Google Ads
Return on investment is the most important metric when discussing paid advertising. After all, no one wants to put their time, money, and efforts into the wrong strategy. In the modern digital age, there are two platforms through which a majority of advertising...