Google Ads previously known as AdWords and Facebook Ads are the giants of online advertising space. Both are significant drivers of a business, especially when used in congruence to maximize reach.
However, in most cases, brands and marketers/advertisers treat both advertising channel as a separate entity and measure them against one another, to test which converts the best. Google advertisers may think Facebook ads cannot bring significant returns, while Facebook ads buffs may not find any value using the traditional AdWords. What if you looked at them differently as a marketer?
Instead of Google ads vs. Facebook Ads, what about Google plus Facebook?
While each of the two dominating marketing channels has its fair share of advantages and disadvantages, when used as one marketing force, they become more powerful and can get you terrific marketing results.
So how does search in this case Google ads and social (Facebook ads) bring value? It all gets down into:
? Facebook Ads:?Larger reach, but lower conversion rate.
? Google Ads:?Fewer prospects, but higher conversion rate.
Below is a guide on how to exploit the power of one channel to help the other for higher lead generation. That is, how Facebook can positively impact your Google ad campaigns and how Google Ads can convert Facebook prospects?
HOW FACEBOOK ADS IMPACT GOOGLE ADS PROSPECTING EFFORTS
Research shows that 96%?of visitors coming to your site are not willing to make a purchase. They only visit and wander around your website for a while but don’t convert into leads and customers. The worst thing? Most of these visitors will not come back to your website because they will forget about it the moment they close the tab.
How can you remind them about your website? Through Facebook retargeting ads.
Retargeting is referred to as a cookie-based marketing strategy that shows custom ads to visitors who had previously expressed interest in your brand but did not purchase.
Facebook is the best channel to retarget because there are high chances that your site visitors are actively using Facebook.
So, how does Facebook ad retargeting work?
You place a retargeting pixel on all the website pages or each post-click landing page so that every time a new shopper visits your website or landing page, the Facebook pixel places a cookie-like code in your visitor’s browser. As a result, you can advertise your product to them again.
Retargeting is among the highly effective marketing tools designed to create an opportunity to re-engage with potential clients. It targets your Facebook ads to potential clients who had previously visited our site. Also, it’s the best way to remind them how your product is great, and why choosing your product is the right decision.
HOW GOOGLE ADS CAN IMPACT FACEBOOK CAMPAIGNS
If Facebook is your main advertising channel and you haven’t considered investing in Google ads, you are missing out on a huge opportunity. Why? Because Google ads have keyword search-based intent.
You will know you have high-quality leads if your site visitors search for your keywords, find your ad, and then sign up for something. What if they don’t convert?
You need to make them aware of your brand. And the best way to achieve this is by using brand awareness Facebook ads.
So, how can you do this?
First, you run a Google ad campaign based on lead generation using the search network. Second, you need a landing page through which you can collect information about your leads. Then, you also need a form, so that you can take the newfound leads and convert them into your Facebook audience.
Run your Google ad campaign for several weeks to develop a solid email list. Once you are done, go to Facebook then create a custom audience. This way you can upload files with information on your newfound leads, and Facebook will match that data to real Facebook users. This means you can now target the leads you acquired on Google ads on Facebook.
If you are looking?to improve the efficiency of your online lead generation programs,?contact us?today to discuss?how we can bring your?brand onto our?turnkey customer acquisition platform.